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FROM THE BUCKET REVIEWS ARCHIVE

‘Devil Inside’ Scares Up Unexpectedly Huge B.O.

Danny Baldwin · January 9, 2012

Fernanda Andrade plays Isabella Rossi in THE DEVIL INSIDE, from Paramount Insurge.In a feat for Paramount’s new distribution arm, Insurge, the found-footage horror film The Devil Inside outplayed all industry expectations and opened to a whopping $33.7 million. That’s more than they expected to make off the whole run. That being said, the movie is terrible and it earned a rare “F” CinemaScore in theater exit polling, so it should have very poor legs. A total gross of under $60 million isn’t out of the question, but that will still be a home-run as far as the studio is concerned. Next weekend spans four days (due to the Martin Luther King, Jr. holiday) and brings three new competitors: Contraband, Joyful Noise, and Beauty and the Beast 3D. But in the meantime, here is this weekend’s full box office chart for your perusal…

No. Title Studio Weekend PTA Domestic Cume
1 The Devil Inside PAR $33.7M $14,763 $33.7M
2 Mission: Impossible – Ghost Protocol PAR $19.9M $5,589 $169.6M
3 Sherlock Holmes: A Game of Shadows WB $13.7M $3,799 $157.0M
4 The Girl with the Dragon Tattoo (2011) SONY $11.4M $3,852 $76.9M
5 Alvin and the Chipmunks: Chipwrecked FOX $9.5M $2,773 $111.6
6 War Horse BV $8.7M $3,119 $56.9M
7 We Bought a Zoo FOX $8.3M $2,620 $56.4M
8 The Adventures of Tintin PAR $6.7M $2,238 $62.0M
9 Tinker Tailor Soldier Spy FOCUS $5.5M $6,772 $10.1M
10 The Darkest Hour SUM $3.1M $1,444 $18.7M

Source: Box Office Mojo